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NIL - Name, Image, Likeness

With the NCAA now allowing athletes to profit from their Name, Image, and Likeness (NIL), the impact and financial prospects of college athletes are set to expand beyond the sports arena and into their online presence. For student-athletes, parents, and administrators seeking to navigate the intricacies of NIL deals, the University of South Florida‘s new Foundations of NIL Certificate Program is a quintessential guide. 

College athletes across the country have been signing deals with the vast majority being related to social media posts but there is opportunity for so much more than that! 

This is a rapidly changing marketplace and this this innovative, four-module online program will help students, families, coaches and leaders in the business of sport make informed choices in the emerging and ever-changing NIL landscape.  Participants will discover what it takes to successfully use social media, learn how to build powerful personal brands, and gain an understanding of key things that athletes need to know about signing NIL deals.

Curriculum & Course Details

Available to professionals and students alike, most people complete this four-module program in 4 hours. Participants gain a solid grasp of the fundamental tenets underpinning NIL rights and their relevance to student-athletes. They will be able to access a 10-step guide to crafting compelling personal brands that resonate with the intended audience, attracting promising opportunities. Participants will walk away understanding what it takes to make a good NIL deal and the ability to develop, activate, and monetize an NIL – and they will have a digital Credly badge to prove it.

One of the things that sets this certificate program apart is the caliber of instructors and guest speakers who practice what they teach. They are leaders with real-life industry knowledge and first-hand experience related to D1 sports and the business of sport. Partnering seamlessly with the USF Innovative Education production team, they've meticulously crafted a dynamic, high-energy learning experience that is second to none.

Frequently Asked Questions

What makes this program unique? 

One of the things that sets this certificate program apart is the caliber of instructors and guest speakers who practice what they teach. They are leaders with real-life industry knowledge and first-hand experience related to D1 sports and the business of sport. Partnering seamlessly with the USF Innovative Education production team, they've meticulously crafted a dynamic, high-energy learning experience that is second to none.

Do I have to be a USF Student, or an athlete, to register? 

No. This program is open to the public. It is well-suited for high school student-athletes, collegiate athletes, parents, coaches, administrators – anyone who wants to make informed decisions in the emerging and ever-changing NIL landscape.